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Introducing Annie’s Organic Soup
Geico topped the Non-Television category. Its pre-roll, “Family,” created by The Martin Agency and directed by Park Pictures’ Terri Timely, put a hilarious twist on the typically boring genre and features a family sitting at the dinner table with the Geico logo plastered boldly in the middle of the frame. Seconds into the ad, a voice-over announces, “You can’t skip this Geico ad because it’s already over,” and mid-action, the family stops, except for the dog, who proceeds to devour every bit of food on the table. Although nothing much happens beyond that, the ad gets progressively funnier since it’s blatantly obvious that the actors in the scene are simply holding their poses as the dog carries on.