As 2015 comes to a close, we’ve picked our Ads of the Year, including Geico’s “Unskippable” Family at No. 1. And now it’s time to look at the trends that informed some of the year’s most creative work.
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Tim Nudd – Creative Editor, AdWeek Geico “Unskippable Family” “The Martin Agency brilliantly hacked the lowly pre-roll ad by stuffing the pitch into the first few seconds before the skip button appeared, then letting the cameras roll as the actors pretended to be frozen. Simple, clever, innovative – and pretty damn funny.”
Richard Kosinski, President, US, Unruly Geico “Unskippable Family” “Geico nailed it. They went beyond audience to consider format. I found the ads strangely compelling, and found myself watching them for atleast 20-seconds to see if the dog would flinch!” One of my top ten of all time!”
Dr Karen Nelson-Field – Director and Associate Professor, Centre for Digital Video Intelligence Geico “Unskippable Family” “For me the ‘best’ ad has to be one that is Highly Arousing and ticks the ‘Well Branded’ box. For me it’s only when both of these criteria are met that an ad is truly functional and does the best job for the advertiser. I can’t go past GEICO “Unskippable – Family”. Hilarious, tick, GEICO branded upfront, tick, keeps you watching for longer, tick.”
David Waterhouse – Global Head of Content and PR – Unruly Geico “Unskippable Family”
“There are not many ads that have made me almost choke on my morning cup of tea because I cannot stop laughing, but this ad managed it. Funny, innovative and surprising – a real gem.”
@ParkPictures Geico ‘Unskippable’ Makes @FastCoCreate Top 10 Most Creative Ads 2015 http://www.fastcocreate.com/3054662/these-are-cocreates-top-10-most-creative-ads-of-2015 … by @jeffcbeer via @FastCoCreate
Top creatives name their picks for 2015’s most creative ad
How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad
Agency and client execs recreate the dinner-table spot, the campaign’s biggest hit.