Geico’s ‘Unskippable’ From the Martin Agency Is Ad Age’s 2016 Campaign of the Year
Injecting Innovation Into the Creatively Barren World of Pre-Roll Ads By Ann-Christine Diaz. Published on January 25, 2016 Click here or on the photo below to read to the full article:
NBC TODAY SHOW NAMES GEICO UNSKIPPABLE FAMILY TOP AD OF 2015
Click on picture to watch the segment on The Today Show!
2015: Ad Agency Successes, Tears, Fears, Fumbles And My Agency Of The Year. By Michael Lee , Contributor
“…And produced one of the stand out pieces of creative thinking with the ‘Unskipabble’ online campaign for GEICO which won in a bucket load of awards from all around the world. And gained ridiculous 17m views on YouTube for … Continued
What’s Your Favourite Ad Of 2015? We Asked Some People… by David Waterhouse
Click pic below to view the article… Tim Nudd – Creative Editor, AdWeek Geico “Unskippable Family” “The Martin Agency brilliantly hacked the lowly pre-roll ad by stuffing the pitch into the first few seconds before the skip button appeared, then … Continued
6 Things Geico and Vimeo Taught Us About Making Great Preroll Ads in 2015
“The insurance company made one of the year’s best ads” “The “Unskippable” ads have hundreds of thousands of views each, and Chaffe said the work has won 33 industry awards to date.”
These Are Co.Create’s Top 10 Most Creative Ads Of 2015 By Jeff Beer
@ParkPictures Geico ‘Unskippable’ Makes @FastCoCreate Top 10 Most Creative Ads 2015 http://www.fastcocreate.com/3054662/these-are-cocreates-top-10-most-creative-ads-of-2015 … by @jeffcbeer via @FastCoCreate
The Year in Creative: 24 Trends That Drove Some of the Best Advertising in 2015
Ricky Gervais makes an openly loathsome endorsement for Optus. As 2015 comes to a close, we’ve picked our Ads of the Year, including Geico’s “Unskippable” Family at No. 1. And now it’s time to look at the trends that informed … Continued
Global: The Most Creative Ads of 2015
Top creatives name their picks for 2015’s most creative ad Tor Myhren, President, Worldwide Chief Creative Officer at Grey selects Geico, “Unskippable” Family/Campaign The Martin Agency Advertising has always been an intrusion that people want to tune out. If you … Continued
How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad
How the Best Ad Campaign of 2015 Hilariously Hacked the Lowly Preroll Ad Inside The Martin Agency’s ‘Unskippable’ work for Geico By Tim Nudd Agency and client execs recreate the dinner-table spot, the campaign’s biggest hit. Photography by Corey Nickols … Continued