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Injecting Innovation Into the Creatively Barren World of Pre-Roll Ads

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Click on picture to watch the segment on The Today Show!

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“…And produced one of the stand out pieces of creative thinking with the ‘Unskipabble’ online campaign for GEICO which won in a bucket load of awards from all around the world. And gained ridiculous 17m views on YouTube for some of the films. But this is my favorite.”

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Tim Nudd – Creative Editor, AdWeek  Geico “Unskippable Family”                                                                                                               “The Martin Agency brilliantly hacked the lowly pre-roll ad by stuffing the pitch into the first few seconds before the skip button appeared, then letting the cameras roll as the actors pretended to be frozen. Simple, clever, innovative – and pretty damn funny.”

Richard Kosinski, President, US, Unruly  Geico “Unskippable Family”                                                                                                       “Geico nailed it.  They went beyond audience to consider format.  I found the ads strangely compelling, and found myself watching them for atleast 20-seconds to see if the dog would flinch!”  One of my top ten of all time!”

Dr Karen Nelson-Field – Director and Associate Professor, Centre for Digital Video Intelligence   Geico “Unskippable Family”            “For me the ‘best’ ad has to be one that is Highly Arousing and ticks the ‘Well Branded’ box. For me it’s only when both of these criteria are met that an ad is truly functional and does the best job for the advertiser. I can’t go past GEICO “Unskippable – Family”. Hilarious, tick, GEICO branded upfront, tick, keeps you watching for longer, tick.”

David Waterhouse – Global Head of Content and PR – Unruly  Geico “Unskippable Family”
“There are not many ads that have made me almost choke on my morning cup of tea because I cannot stop laughing, but this ad managed it. Funny, innovative and surprising – a real gem.”

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“The insurance company made one of the year’s best ads”

“The “Unskippable” ads have hundreds of thousands of views each, and Chaffe said the work has won 33 industry awards to date.”

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@ParkPictures Geico ‘Unskippable’ Makes @FastCoCreate Top 10 Most Creative Ads 2015 http://www.fastcocreate.com/3054662/these-are-cocreates-top-10-most-creative-ads-of-2015 … by @jeffcbeer via @FastCoCreate

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