What’s Your Favourite Ad Of 2015? We Asked Some People… by David Waterhouse

posted in: announcements, commericals | 0
Share it!!Share on FacebookTweet about this on TwitterShare on Google+Pin on PinterestEmail this to someone

Click pic below to view the article…

Tim Nudd_Unskippable

2015 Unruly

Tim Nudd – Creative Editor, AdWeek  Geico “Unskippable Family”                                                                                                               “The Martin Agency brilliantly hacked the lowly pre-roll ad by stuffing the pitch into the first few seconds before the skip button appeared, then letting the cameras roll as the actors pretended to be frozen. Simple, clever, innovative – and pretty damn funny.”

 

Richard Kosinski, President, US, Unruly  Geico “Unskippable Family”                                                                                                       “Geico nailed it.  They went beyond audience to consider format.  I found the ads strangely compelling, and found myself watching them for atleast 20-seconds to see if the dog would flinch!”  One of my top ten of all time!”

 

Dr Karen Nelson-Field – Director and Associate Professor, Centre for Digital Video Intelligence   Geico “Unskippable Family”            “For me the ‘best’ ad has to be one that is Highly Arousing and ticks the ‘Well Branded’ box. For me it’s only when both of these criteria are met that an ad is truly functional and does the best job for the advertiser. I can’t go past GEICO “Unskippable – Family”. Hilarious, tick, GEICO branded upfront, tick, keeps you watching for longer, tick.”

 

David Waterhouse – Global Head of Content and PR – Unruly  Geico “Unskippable Family”
“There are not many ads that have made me almost choke on my morning cup of tea because I cannot stop laughing, but this ad managed it. Funny, innovative and surprising – a real gem.”

Share it!!Share on FacebookTweet about this on TwitterShare on Google+Pin on PinterestEmail this to someone
1 2 3 4 5 6 8